We designed and developed interactive digital applications to streamline the store operations and increase the speed of a typical customer journey. 

 

The digital touch points allow each branch to operate much more effectively, reducing queues, speeding up each transaction, minimising keying errors and keeping customers informed second-by-second of their order’s progress through the process.

 

The range of digital media touch points included click & collect kiosks - designed to allow a customer to ‘check-in’ using their ID, select the orders to collect and receive a printed confirmation of their request, sending a message to the back of house system to alert the warehouse operatives that an order needed to be picked.

 

In addition, a digital product browser and order point was developed, designed to replace the traditional, paper-based product browsing and order assembly of Screwfix customers. Using this touch application, customers can search the entire Screwfix product catalogue, check live local stock-levels and create their order, which is then sent automatically to the POS system for pre-picking, payment and collection. In some sites, orders and their pick status (including click and collect requests) were displayed on a real-time departure board style display, allowing customers to see their order move through the queue in real-time.