Retail Media
Unlock new revenue streams
Retail media capitalises on the foot traffic in retail environments, transforming under-utilised spaces into profitable digital advertising inventory. Retailers can unlock significant new revenue opportunities by selling these prime advertising spots to both endemic and non-endemic partners using established trade relationships or programmatic platforms.
Pixel Inspiration offers a one-stop-shop for retailers who want to establish a monetised in-store digital media presence. Alongside the existing trade marketing relationships most retailers have, we can help extend reach to the non-endemic market, increasing the value of your in-store digital assets.
Retail media can take many forms, from digital window displays through to gondola-end or goal post displays that provide additional media inventory without sacrificing merchandising capacity. As full service providers, Pixel can help you design solutions to fit your environment and create new digital assets that stand out from the crowd, improve the store experience and give brands a showcase for their campaigns.
Flexible retail media formats
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Wrap around entryways
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Floor-standing D4 and D6 units
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Gondola-end headers utilising stretch LCD or LED
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Digital vending machines
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Digital goal posts
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Digital bus stops
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Shelf strips
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Digital aisle-fins
We can integrate content management systems with programmatic algorithms and analytics platforms, as well as tailoring them to include proximity detection sensors and data privacy compliant age and gender recognition. Proof of play capabilities track when and where each campaign asset has been displayed and can be extended to include impression multipliers and audience statistics. Reporting can be provided at a moment’s notice or automatically generated and delivered to third-party platforms for transactional verification.
Generating extra revenue – and more
Along with revenue generation using thoughtful, automatically targeted advertising, retail media can also be an attention-grabbing asset that increases footfall and enhances the in-store journey for customers. The platforms can even be used to provide staff training outside of trading hours.
Pixel’s in-house installation integration and support teams provide 24/7 technical support for in-store retail media projects. Our award-winning content studio can also design and produce campaigns, reformatting to support the variety of unique inventory that is typical in a retail media estate.
What we did for Boots
We’ve been Boots’ digital partner since 2019, helping them to modernise their 2,200 stores and 100 beauty halls around the UK. The initial aim was to attract new brands by offering contemporary digital canvasses on which they could creatively promote their products.
Following the success of the first phase of the project, we have continued to work with Boots on its digital reinvention across the UK and Ireland in various parts of the business. We remain their trusted digital partner for new roll outs, managed digital media services, and support across their estate, supporting Boots from the outset, providing content scheduling and 24/7 support nationwide. Find out more about our partnership with Boots.
The digital signage experts
Pixel is an award-winning provider of high performance digital signage systems. With over 20 years’ experience in the industry, we’re one of the most respected names for digital signage solutions in the retail and hospitality sectors.
Our people are completely focused on ensuring your customers have the most engaging, illuminating and enjoyable experience when they’re with you. We work closely with you to bring your ideas to life, and make sure the final solution does exactly what you want. With dedicated project managers and a nationwide network of service engineers, you can rely on Pixel for the inspiration to take your customer engagement to the next level.
Brands choosing Pixel for their in-store retail media
