The most successful retailers understand that creating enjoyable shopping experiences will engage customers and encourage them to make a purchase. But with ever-increasing competition between stores, it’s a constant battle to stand out from the crowd.
This is where new technology and interactive customer experiences can make all the difference. In this blog, we delve deeper into the world of smart buttons and how they can create simple, effective, and truly engaging retail customer experiences.
What are smart buttons?
Smart buttons are small electronic devices typically linked to a controller, either through a wired or wireless connection. When pressed, the buttons can be configured to perform all manner of tasks. It could be almost anything, from alerting store employees to a customer’s needs, to triggering the display of deeper level product information, to making a help call from a fitting room or even checking on real time product availability. As usual with technology, as clever as it may be, the creative ways in which it is used really elevates the customer experience.
When should I use smart buttons?
A smart button’s efficacy comes from the fact that it’s essentially the simplest user interface in the world! One press creates an interaction that’s appropriate to the customer at that point in time. So, when you want to keep customer interaction simple, smart buttons are a great choice.
Like with any technology, smart buttons are most successful when you are clear about what you want to achieve. If the aim is to provide a more complex user experience, for example, it might be more appropriate to use an interactive touch screen. Our team can advise on the approaches to consider.
The benefits
Low cost.
Simple to install and for customers to use.
Detailed insights into popular services and products, busy periods, etc.
Examples of smart buttons uses
At Pixel, we’ve used smart buttons in many contexts. We have configured them to provide staff with the ability to open or close a customer service desk, automatically adapting the digital signage messaging around the status. We have used them to trigger customer call forward messages. We’ve also built solutions that use buttons to allow simple interaction with a creative exhibition experience to enter a competition – the possibilities are endless. What’s important is that they’re well integrated into the particular journey they are supporting, so that their function is obvious to all.
As retail continues to evolve, we think smart buttons will play an increasingly visible role in shaping the future and creating unique, simple and truly engaging shopping experiences, helping retail companies stand out from the crowd and win customer loyalty.
If you'd like to speak to us about integrating smart buttons, get in touch!
Kommentare