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O2, the UK’s second-largest mobile network, is operating in a highly competitive market, with top brands battling for attention and customers constantly on the lookout for better deals. O2 uses digital content to enhance its store design, creating attractive, informative spaces that draw footfall and encourage exploration.
What we did
Since 2015, we have provided creative services, including content design and management to O2’s 450 UK stores ensuring that its in-store digital displays and projections are dynamic, engaging and aligned with the latest marketing objectives and campaigns. Fresh motion graphics content is designed, produced, scheduled and localised by our creative and content management teams on a weekly basis.
How we did it
All content and digital animations are created and then adapted to fit the varying shapes and sizes of O2’s digital display hardware across its estate, including large projection walls with fixed vinyl local skylines seen in stores at Manchester Market Street, Westfield White City, Oxford Street and even the O2 Arena.
In addition to the 50+ weekly graphic file outputs, we developed a live, localised integration for its digital windows, enabling real-time data-driven updates of offers relevant to each store, automatically promoting the various Priority deals that are exclusive to O2 customers, filtered by the store’s geographical position.
What now?
By managing the creative content across O2’s 2000+ screen network, in-store and head office teams are freed up to focus on their primary role, supporting customers and managing the sales of the latest deals O2 has to offer.
Our work continues to enhance O2’s digital presence in retail, keeping its stores at the forefront of innovation and customer engagement.
