O2
In-store Digital Content Design, Production & Management for this Telecoms leader
O2 is the second-largest mobile telecommunications provider in the UK with over 400 stores.
the challenge
In 2015, O2 were looking for a new digital content production agency to take over the management of their existing network of displays, also providing the day-to-day design and production of content assets needed to keep the digital displays and projections in each store up to date and aligned with the latest commercial marketing.
Our Approach
We demonstrated, as part of a competitive tendering process, that we had the skills, expertise and experience to offer the O2 team what they needed. After being selected as preferred bidder, we were on-boarded later that year and took over the content management and design and production duties, working in close collaboration with their internal resources.
We have continued to produce and schedule fresh content to all of their stores on a weekly basis, including the latest ‘Stores of the Future’ at Manchester Market Street and Westfield White City, Oxford Street and the O2 Arena, where you’ll find a variety of novel large format displays including 6 and 8 metre projection walls featuring really creative silhouettes and brand animations integrated with fixed vinyl local skylines, seriously enhancing the overall store design.
O2’s digital windows also feature a live data integration with their Priority offers, allowing each window across the store estate to promote various deals that are both exclusive to 02 customers and also automatically localised to the store’s geographical position.
In addition to our day-to-day duties, we regularly create various tactical interactive campaigns, designed to run on in-store touch screens and other interactive hardware.
The Outcome
O2’s stores were always at the forefront of digital in retail - we’ve helped keep things that way and significantly improved their ability to integrate with their online and interactive activity. Because we perform all of the day to day content management tasks across their 2000+ screen network, the internal team are able to concentrate on their primary duties, taking care of the brand and the various campaigns the stores need to deliver.
