Interactive Wayfinding
Steer your customers in the right direction
Digital interactive wayfinding solutions provide a flexible and effective alternative to static signs, which can often get lost amongst the hustle and bustle of busy locations and distracted visitors.
Hospitals, airports, restaurants, malls and department stores often have large, complex–and ever-changing–occupancy plans that make it difficult for people to navigate, leaving them frustrated and confused. Digital wayfinding is a unique way to deliver accurate directions and help your customers and visitors get to where they need to be.
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The benefits
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Improve customer experience
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Reduce costs thanks to self-generating maps and instant updates
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Peace of mind that content and routes/directions are always up to date
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Provide retail media advertising when customers aren’t interacting
Pixel Inspiration offers highly effective interactive wayfinding hardware that can fit into any location, including touchscreens and interactive kiosks. With a focus on simplicity of design and flexibility in function, they fit your exact requirements. Our navigation software can also work on customers’ mobile phones, so they can find their way even while on the move.
Automatic floor plan and route updates
Keeping up with regular floor plan and occupancy changes can feel daunting when you need to static the wayfinding to match. Our digital wayfinding systems use self-generating algorithms that can redraw maps and reconfigure routing directions based on any amendments you make. That way, your costs stay under control and updates happen right alongside the changes to your venue. Our support team is on hand 24/7 to ensure that everything runs smoothly.
What we did for Kingfisher Shopping Centre
With over 140 retail units and average weekly footfall of 114,00 people, a comprehensive digital wayfinding solution was an essential part of Kingfisher’s growth plans.
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Pixel provided a turnkey digital wayfinding solution, including hardware, software, and interactive content development.
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We developed the solution from our existing wayfinding engine, creating a graphical map that integrated store routes and points of interest. Easy to configure and update, we used off-the-shelf kiosk hardware to minimise costs. The wayfinding kiosks provided a modern navigation method for customers, with 24/7 monitoring and maintenance supported by Pixel's helpdesk and on-site engineering team.
The digital signage experts
Pixel is an award-winning provider of high performance digital signage systems. With over 20 years’ experience in the industry, we’re one of the most respected names for digital signage solutions in the retail and hospitality sectors.
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Our people are completely focused on ensuring your customers have the most engaging, illuminating and enjoyable experience when they’re with you. We work closely with you to bring your ideas to life, and make sure the final solution does exactly what you want. With dedicated project managers and a nationwide network of service engineers, you can rely on Pixel for the inspiration to take your customer engagement to the next level.
Brands choosing Pixel for their interactive wayfinding
