Home / Solutions - Audience Analytics
In a competitive landscape, understanding your customers is key to success.
Audience analytics provide comprehensive, actionable insights, helping you to understand where your customers are spending their time in-store and which campaigns are working best.
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Gone are the days of guess work once customers step inside your store. Sensors and software can help to better configure store layouts, merchandising plans and digital content to drive sales.
The benefits
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Understand footfall levels and store environment interactions
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Analyse customer traffic flows
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Review digital campaign content performance by audience type
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Analyse dwell and attention times
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Review gender and age splits per location over time
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Measure campaign influence across multiple locations
Optimise the value of your digital estate
Pixel Inspiration can provide a range of sensors for any of our digital signage installations. Options include cameras with advanced fish-eye lenses and LiDAR-enabled analysis, delivering audience data to secure cloud portals for you to review or integrate with wider business metrics.
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Our audience analytics service can establish the value of your digital display network, measure ROI and improve the customer experience, while also remaining fully compliant with data privacy regulations.
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Like all of our solutions, 24/7 remote monitoring and support will ensure your data is always available. Data stream integration with our content management systems ensures that your content can adapt and react to live situations and insights, providing the ultimate automation and personalisation of content, whenever you need it.
The Digital Signage Experts
Pixel is an award-winning provider of high performance digital signage systems. With over 20 years’ experience in the industry, we’re one of the most respected names for digital signage solutions in the retail and hospitality sectors.
Our people are completely focused on ensuring your customers have the most engaging, illuminating and enjoyable experience when they’re with you. We work closely with you to bring your ideas to life, and make sure the final solution does exactly what you want. With dedicated project managers and a nationwide network of service engineers, you can rely on Pixel for the inspiration to take your customer engagement to the next level.
Brands choosing Pixel Inspiration for their audience analytics
