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Since 2015, the Benelux team has worked with German automotive manufacturer Audi to deliver cutting-edge digital signage solutions across its regional dealership network.
What we did
As of 2025, we’re supporting over 60 Audi dealerships, to elevate the customer experience and streamline the sales process for dealers. To achieve a consistent and effective result, the ongoing project requires close collaboration between Pixel Inspiration, Audi’s local dealer network and their international headquarters.
How we did it
Tailored hardware
Currently active in over 60 Audi dealerships across Belgium, we select and supply hardware that perfectly match the requirements of Audi’s in-house vehicle configuration software, taking care of the sourcing, configuration and installation.
Software integration
Audi’s international headquarters develops the configuration software that allows customers to design their new car. We thoroughly test and implement this software, ensuring it works smoothly with our hardware installations.
This combination of impactful digital signage with seamless software integration makes the shopping and browsing experience run smoother for customers, with dealers finding the sales process easier to manage.
Network optimisation
To ensure the digital tools operate efficiently, we created a separate in-store network with dedicated access points. This approach prevents the existing Wi-Fi networks in the dealerships from becoming overloaded and keeps the security of the system as high as possible.
Training and ongoing support
Our collaboration doesn’t end with the installation. We train the Audi dealers to maximise the potential of the tools and provide multi-lingual 24/7 technical support in English, French or Flemish/Dutch.
The Tech
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Managing 118 presentation elements with 2D configuration
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65 digital retail modules with 3D configuration.
What now?
Audi dealers can now configure cars with their customers on large 3D screens. These tools not only make the purchasing process more efficient but also elevate it to a new level of experience for customers.
