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When Argos, one of the biggest names on the UK high street, decided to undertake a major refit of its 700+ stores and shop-in-shops, including the large-scale introduction of in-store digital media, Pixel Inspiration helped bring the vision to life.
What we did
Since 2013, we’ve been helping Argos with its store transformations. Our role is to provide the digital media content management and system integration required to allow the in-store screens at Argos locations to provide accurate, dynamic and automated in-store digital point of sale.
Our brief from the client required two key aspects from the system:
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Synchronised live pricing: ensuring all prices displayed on screens in-store matched those on online, mobile and EPOS channels, allowing accurate, real time information to be integrated into the dynamic, animated content templates
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Available stock promotion: Through integration with the Argos inventory management API, our system is able to check the live inventory of any SKU that is being targeted for promotion on the screens. This allows us to dynamically generate a unique playlist of content on a store by store basis, showcasing only the items in stock at that store, reducing frustration and disappointment for customers and staff alike.
How we did it
Our solution was built on powerful integrations between the digital signage CMS, player engine and Argos product and stock APIs, coupled together with Pixel developed scripts and content templates.
By integrating with Argos’ product and inventory management system this way and creating business rules in the content templates, we ensured that if a product is promoted on screen in a store, the customer can be sure that there is availability at the store and that its price is aligned with all online channels.
We worked with Argos’ existing installation company to configure the in-store video walls in a variety sizes and configurations, with some walls dedicated to POS promotion and others to aid navigation, brand messaging and partner brand focus.
We work closely with Argos’ design agency to produce and design content and templates for their screens, including providing research and consultancy where needed, to ensure each piece of content is as effective as possible.
The Tech
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Dynamic CMS and player engine with bespoke system and data integrations
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Primary/secondary player architecture to manage scalability and distribute data within stores
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5000+ network of digital screens
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Content production & management
What now?
The integration remains a core part of Argos’ digital transformation, setting them apart as one of the few retailers whose digital media content is automatically adapted by live data conditions.
